IGA Love Songs is an online Valentine’s Day video campaign for IGA. On February 14th we replied to users who tweeted a message to #IGALoveSongs with a personalised love song featuring some great talent from Australia and overseas. The campaign was a great success, with Twitter Australia praising our execution of the campaign and famous Australian icons getting involved. IGA more than doubled their online followers over the 2 days and even The Wiggles got their requested personalised love song.
Director & Producer: Vikash Autar
Post-Production: David den Engelsman & Brad Goosen
Production Company: Radical Orange
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